Bobbie's on 6th
Illustration, Branding, Logo Design, Menu Design, Production Design
"Bobbies on 6th" is a hypothetical restaraunt plan started by the idea of completely revamping and changing up an out of buisness diner found in my hometown. The main goals of this work is to explore a more kitchy and unique aspects of design while connecting to the unique aspects found in the area.
The main menu showcases all food options from sandwiches to desserts.
The bar menu is meant to wrap around the main food menu showcases the drinks offered at Bobbies on 6th. The menu is seperaeted into three main groups: Cans, Bottles, and Cocktails.
Nametags often play a large part in an employees uniform.
The uniform shirt is contains Daisy (Icon) holding the nametag of the worker.
Business cards may list: a person, position they work, phone number, and email. Through this card a manager or chef may give out these cards to people that may have a concern or inquirie with them or the business as a whole.
Tags often place a key part in the production of merchandise and thus they can often become a key aspect of setting up an identity of a buisness. The main logo is showcased on one side of the tag while a sticker with the merchandise is placed on the other side to make the tags able to fit with most merchandise.
Postcards have always been a key aspect in my travels and thus the idea of spreading the love of Bobbies was created through the use of the postcards that contain the smiling face of Daisy and the food illustrations found in the illustrations.
Often times a restaurant may produce t-shirts as a central piece of the merchandise they produce and through that idea these shirts were formed through the use of the main logo placed in the central part of the shirt.
Buttons often have the ability to attach to many things from backpacks to your favorite sweatshirt, and thus they often have the ability to carry a memory of name of a location or event. The full form of Daisy is used on the button design and surrounded by the title "Bobbies on 6th" to represent the identity of the location a person accuired the object.
Stickers often give the opportunity of a vistor to place them on many items from their shirt to their favorite water bottle. The two versions of stickers shown is a similar design found on the button, and the other version showcases the main logo found on many of the designs present at "Bobbies on 6th."
The profile main profile picture used for social media is the full flower version of Daisy.
An example of what the social media may potentially look like. The yellow elements are to display a food illustration. While, Daisy will give advertisement and information on events held at Bobbie's on 6th.
Credits
Design & Illustration: Josiah Wood
Created: 2022
Featured In:
University of Minnesota Duluth's Annual Student Exhibition 2023