BOBBIE'S BRAND STANDARD
This is the main logo and should be used as the primary design on merchandise and signage.
This icon can be used as a "badge" of "Daisy" on: menus, merchandise, signage, etc. The Badge icon when placed on an object should be occumpanied with the wordmark or the header font (Barricada Pro) that types out the words "Bobbie's on 6th." The "Badge" version of "Daisy" is also the intended social media icon.
This is the wordmark for "Bobbie's on 6th." This wordmark has a large flexibility in the placement, and can be placed on menus, signage, merchandise, etc. The wordmark may also be used without the icon when printer limitation for black and white prints occur.
This version of the wordmark may only be used when there is a limitation in the spacing when designing: merchandise, menus, and signage.
The Icon "Daisy" may be used solo on merchandise, posters, and menus. "Daisy" may not be used without the placement of the wordmark placed somewhere on the object. The only time "Daisy" may be used alone is in social media and advertisements.
This is the main logo under the campaign supporting "WeAre the Clinic" and should be used in the primary design on merchandise and designed work made under the partnership.
The Icon "Richard" may be used solo on merchandise, posters, and menus. "Richard" may not be used without the placement of the wordmark placed somewhere on the object. The only time "Richard" may be used alone is in social media and advertisements.
This is the WeAre the Clinic partnership wordmark for "Bobbie's on 6th." This wordmark has a large flexibility in the placement, and can be placed on menus, signage, merchandise, etc. The wordmark may also be used without the icon when printer limitation for black and white prints occur.
Food icons are a secondary form of identification that can be used on merchandise, prints, and signage. They can't be used without the wordmark present somewhere in. the design.
Don't stretch or distort the wordmark it may become hard to read.
Don't change the position of the letters in the wordmark because it may become hard to read and may also change the meaning of the wordmark.
The icon is meant to be place in full color, so don't grayscale or change the colors of the icon. When placed with black and white limitatation that wordmark without the icon should be used.
Don't distort or change the icon because it makes Daisy sad, and can change the proportions in a bad way.
Don't move the icon over the wordmark. The only part that should overlap the wordmark is "Daisy's hands."
Clown White is the main color used in the background of the text, and can be used in accents and patterns found in the designs of the menus, merchandise, signage, etc.
Daisy Sunshine is to be mainly used in the center part of the Daisy (Icon), and may be used on hands and feet associated with Daisy.
Blue Sky Delight is to be used in: the colored petals of Daisy (Icon), patterns, and secondary elements when an item needs emphasis.
Zumbah is to be used in: the colored petals of Daisy (Icon), patterns, and secondary elements when an item needs emphasis.
Sugary Sweet is mainly used as the "blush" on Daisy (Icon) and should be used sutbtly on the elements designed for Bobbie's on 6th.
Night is the main color used in borders, eyes, mouths, and can be used in patterns found in the designed elements. Night is also the main color used for the text found in the menus, merchandise, and signage.
This pattern is to be primarily used in the background of designed elements.
The "Checkered" edge is to be used to surround exterior edges of the designed work.
The "Checkered with Purple and Blue Dots" edge is to be used to surround exterior edges of tags and design work surrounding merchandise.
The "Checkered with Purple Dots" edge is to be used to surround exterior edges of the designed work surrounding the merchandise of the partnership between Bobbies on 6th and WeAre the Clinic.
All colors under the color palette can be a halftone pattern can be used on merchandise and social media posts, but purple is reserved for the partnership program with WeAre the clinic.
Purple Halftone pattern can be used on merchandise and social media posts under the partnership with WeAre the clinic.
Don't change change the color of the text found on any of the designs because it may make it hard to read the text. Clown White is the only other color (besides Night) when emphasis is desired in the designed work.
Barricada Pro is the main header font, and thus should be used for the bigger elements like captions, and catch phrases. Barricada Pro may also be used in replacement of the wordmark in merchandise.
Arial Rounded MT Bold is the secondary font and thus it should be used mainly after the header font is used. Arial Rounded MT Bold is mainly used in the names of food items in the menu and listing out partnerships that Bobbies on 6th may be associated with in the future.
Gill Sans Regular is to be mainly used to showcase the information of the food items and minor information that needs to be provided on the designed work.
